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Understanding and Meeting the Six Basic Needs of Customers

Helen
4 min readJul 20, 2024

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Yesterday morning, during the early hours, I utilized the spare time I had while waiting for my inter-island flight to declutter and eliminate outdated documents from the storage of my laptop. In the process, I stumbled upon a lesson plan that I had previously developed for my retail team a few years ago, focusing on the crucial aspect of customer service. This lesson plan meticulously outlined the six fundamental requirements that we had identified for guests who visited our stores. Upon reviewing it, I realized that this lesson plan was undeniably valuable and deserved to be retained as it served as an exceptional refresher on the essentials of providing exceptional service. Moreover, it served as a stark reminder that, in the realm of customer service, we often tend to complicate matters unnecessarily, overshadowing the significance of mastering the basics. It became evident that the allure of extravagant embellishments and extravagant features fades away when the fundamental principles are not adequately addressed.

Upon perusing the aforementioned list, it may appear rudimentary and straightforward to you as well. However, just imagine the immense satisfaction and delight we would experience if this level of customer service was consistently delivered to us. It is undeniable that the majority of us have encountered instances where our…

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Helen
Helen

Written by Helen

I’m a board member for the Harvard Creative Writing Collective and an outreach associate director for Harvard Women in Computer Science.

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