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Nowadays, there are many marketing strategies and tactics used to boost sales and influence consumer behavior:
1. Planned obsolescence: Designing products with limited lifespans to boost repeat purchases and sales volume.
2. Loss leader: A pricing strategy where a product is sold below cost to boost sales of more profitable items.
3. Vendor lock-in: Creating dependency on a vendor, making it challenging for customers to switch to another without significant costs.
4. Anchoring: When shown what a product or service costs before a promotion alongside the sale price, the initial price acts as an anchor. Customers who see both prices will consider the new, cheaper price a better deal than they would have if only the sale price were visible. Another example of anchoring is showing an extremely expensive variation of a product and then showing the one the marketer wants to sell at a normal price.
5. Rebranding: Changing brand elements like name, logo, or image to create a new identity and perception.
6. Forced free trial: A direct marketing technique where potential buyers are sent free samples of a product, often for periodic publications, to encourage subscription.
