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Agenda setting: It’s the ability of the news to influence the importance placed on certain topics by public opinion just by covering them frequently and prominently.
Appeal to fear: Appeals to fear seek to build support by instilling anxiety and panic in the general population.
Appeal to prejudice: Using prejudices to attach value or moral goodness to something.
Inevitable victory: Invites those not already on the bandwagon to join those already on the road to certain victory. Those already or at least partially on the bandwagon are reassured that staying aboard is their best course of action.
Join the crowd: This technique is used to convince the audience that a program is an expression of an irresistible mass movement and that it is in their best interest to join.
Beautiful people: This technique is usually used in advertising instead of politics. It’s the type of propaganda that deals with famous people or depicts attractive, happy people. This suggests that if people buy a product or follow a certain ideology, they too will be happy or successful.
Big lie: The main belief behind this technique is that people will more easily fall victim to a big lie than to a small one. It could happen because others are at a loss for where to even…
